Video Marketing-Passive Kindle Publishing
Kindle publishing is HUGE right now, and you’re flat out silly if you don’t jump on it immediately. This is especially true
because right now I’m outsourcing 95% of the work!
Here’s all you really have to do to follow my system:
1) Sign up to be a Kindle publisher
2) Select a niche (hint- cookbooks or video game guides work well)
3) Create a template for your outsourcers (including a resource section for where you got your information)
4) Find and test several outsourcers- hire the best one
5) Give them the keywords they’ll need
6) Edit what they give you (and give them feedback to improve the next book)
7) Create the graphics or have it done on Fiverr.com
8) Upload to Kindle with a nice, long description
Seriously- that’s pretty much it. You can mess with the prices, but generally for a shorter book in these 2 niches, $0.99 or
$2.99 are good prices.
Here’s a bit more detail on the steps above:
Step 2- Why the cookbook and game guide niches rock
There is TONS of information out there already formatted for these niches. Your outsourcers can basically copy-paste,
edit a bit to your liking, and throw in where they found the info in the resources section
Step 3- Give your outsourcer an AWESOME template
Try to be as detailed as possible. Make sure they use Headings 1, 2, or 3 so they can create an automatic table of
contents. Tell them what information you want, where you want page breaks, where to find the information you want,
etc.
Step 4- Finding and testing outsourcers
You really only need one site for this- odesk.com has served me well! Basically you will post a detailed job description,
hire several of the best applicants, and give them a little test. If a few do really good jobs, you can either hire them all,
run more tests or pick one randomly. The bottom line is that you want QUALITY workers.
Step 5- Getting keywords
I just use Google’s keyword tool to find keywords that people are searching for. For example, you can type in “omelet
recipes” and it turns out there are 33,100 broad searches in the U.S. You can use the Exact option to get it more
narrowed down, but it isn’t necessary.
Step 6: Editing- formatting and feedback
Remember that the more work your outsourcer does, the less you have to do. And since you most likely make at least 5
to 10 times more money per hour than your outsourcer, it makes sense to let them do as much as possible.
Also use this step to make sure that your book looks good on the Kindle platform. If your book isn’t formatted
Step 7- Creating the graphics
I’m pretty much the worst graphics guy in the world, but I still do mine! You can basically just take a related picture to
the niche (if you download it, either pay for it or get one that’s free to use), put it as the top or bottom of the cover in
Paint, Paint.net or Gimp (all free), and then put the book title above or below the image.
Hopefully that was clear… If not, I’m just saying to keep it simple.
Hiring someone on Fiverr is generally easier, but will take more time (since you have to wait for them).
Step 8-Using a long description and title
Do you want your book to rank well? Do you want potential buyers to actually know what’s inside the book?
If so- I highly recommend using a good, long description. You don’t want any surprises. If your recipe book only has 20
recipes, tell them that. If it’s MASSIVE and has like 500, tell them that too.
Keep your keyword in the title, and consider a longer title so it stands out more.
How to Avoid Getting in Trouble
If you just copy and paste another website’s content without giving credit, that’s bad juju. Give credit where credit is
due.
So if you found all of those amazing blueberry pancake recipes on allrecipes.com, put that site in the resources section.
If you have a game guide written, put where you found the tips and tricks in the resources section.
And make sure you put in a disclaimer, saying that you aren’t associated with allrecipes.com, Mass Effect 3, or whatever
else you’re writing about/getting information from.
Clear as mud?
Again, the Formula for Passive Kindle Publishing Is
1) Sign up to be a Kindle publisher
2) Select a niche (hint- cookbooks or video game guides work well)
3) Create a template for your outsourcers (including a resource section for where you got your information)
4) Find and test several outsourcers- hire the best one
5) Give them the keywords they’ll need
6) Edit what they give you (and give them feedback to improve the next book)
7) Create the graphics or have it done on Fiverr.com
8) Upload to Kindle with a nice, long description
It's all!
Am I Going to Make a Lot of Money Off of This?
While I can’t guarantee results, of course, since a lot of your
success lies in your own hands, I wouldn’t have written this book if I
didn’t believe in the power of Google Adsense. A lot of site owners
are making a lot of money with Adsense, and there’s no reason you
shouldn’t be one of them.
The amount of money you can make with Google Adsense
mainly depends on what user needs your website fills. For instance,
a site about women’s issues can make some serious bucks on
Adsense because of the high level of competition for related
keywords.
What are Users Saying about Adsense?
It’s one thing to hear about all the great advantages Google
Adsense offers, including how it can make money for you in your
sleep. But it’s another thing to hear comments from real, live
people. Here are a few of my favorites.
“We’re seeing this impressive new revenue stream
without incurring any cost. We’re maximizing our
previously unsold inventory, and our revenue per
page figure continues to grow.”
- Scott Zucker, Executive VP and COO, Intelligent
Content Corp, PetPlace.com
“It took no time at all to copy and post the code on
individual pages, and it fits well with our content
management system and with the look and feel of all
our pages.”
- Steve Larson, Founder, Our-Hometown.com
“Instead of spending money to hire an additional
sales rep to sell ad banners, Google ads have become
a virtual sales tool for us. Now we’re able to reap
thousands of dollars in additional advertising
revenue each month that we would very likely have
missed without Google Adsense.”
- Robert Hoskins, Editor and Group Publisher,
Broadband Wireless Exchange
“Google shows targeted ads reflecting the sorts of
information and services SeatGuru visitors want.
For a small business like mine, this is the best
approach to advertising. You set it up easily, it
automatically serves relevant ads, and it takes very
little of my time.”
- Matt Daimler, Founder, SeatGuru.com
“At the beginning I was very concerned that I might
lose traffic to competitors. I only used Adsense on a
limited number of the site’s pages, and I watched the
stats very carefully. If the traffic, pages per visitor,
or conversion rates dropped I knew I could easily pull the ads...Since implementing Adsense, our ad
revenue has increased more than tenfold, and 100
percent of my available inventory is now sold
through Adsense.”
- Vik Kachoria, Entrepreneur, Real Adventure.
How do I Get Started?
It’s easy to get started with Adsense and it only takes a few
minutes. You fill out one single online application and that’s it.
Once you're approved, it takes only minutes to set up Adsense; all
you have to do is copy and paste a designated block of HTML into
the source code for your site. Once you do that, targeted ads will
start showing up on your website.
What Kinds of Ads Will I Get on My Site?
Obviously, there are some kinds of ads you wouldn’t want to
have on your site, such as pornographic ones or ads for sleazy
multi-level marketing schemes that scream “Make $30,000 a
month just for watching TV!” in big red letters.Well, you can put your mind at ease. Google has an ad
review process that checks the ads they send to your site. This
process ensures that the ads that you serve up are family-friendly
and that they comply with Google’s strict editorial guidelines.
Google’s ad-screening team combines sensitive language
filters, input from site owners like you, and a team of linguists with
good old common sense to filter out ads that could be inappropriate
for your content. And if that’s not enough, you have to capability to
block competitive ads and choose your own default ads. That’s
another nice feature: Google kind of lets you run your own show.Now, another thing you might be concerned about is whether
the ads will clash with the look, feel, and colors scheme you’ve got
going with your site. Don’t worry. You can customize the
appearance of ads and choose from a wide range of colors and
templates. Same thing goes for your search results page. And reports are customizable, too. Google provides flexible reporting
tools that allow you to group your pages any which way you want.
That means you can view your results by URL, domain, ad
type, category and more so that you can figure out where your
earnings are coming from.
What Can it do for Me?
In three words, “earn you money.” More relevant ads on
your pages translate into more clicks—and more money that you
receive. Because when users click on an ad, Google will pay you.
With Adsense, you get a reporting page that gives you a breakdown
on how your ads are doing and what they’re bringing
in.Google has a huge advertiser base, so they have ads for all
kinds of businesses and for just about every type of content no
matter how broad or specialized it is. And since Google provides the
ads, you don’t have to spend time talking to your advertisers.
Adsense represents advertisers that span the spectrum.
These advertisers range from large global brands to small and local
companies. And ads are targeted by geography so global businesses
can display local advertising easily. One more thing: you can use
Adsense in many languages.So how does Adsense figure out how to do all this targeted
advertising? Well, Adsense has the ability to deliver relevant ads
because the gurus at Google understand how web pages really work
and they’re continually refining their technology to make it smarter
all the time.
For example, some words can have several different
meanings depending on context. You’ve seen this happen with
“two” and “too” and “to.” Google technology is smart enough to understand these distinctions from the context that the word
appears in, so you get more targeted ads.
When you put a Google search box on your site you start
making money off of web searches that people do on your site. This
ability to search off of your page keeps them on your site longer—
since they can search from right there where they are—and it will
only take you a few minutes to get Adsense up and running. The
best part, of course, is that Adsense is free for you to use.
So Just What is Google Adsense?
Google Adsense is a fast and absolutely ridiculously easy way
for people with websites of all types and sizes to put up and display
relevant Google ads on the content pages of their site and earn
money.
Because the Google Adsense ads relate to what your visitors
came to your site to read about, or because the ads match up to the
interests and characteristics of the kind of people your content
attracts, you now have a way to improve your content pages AND
make some serious bucks off of them.
Google Adsense is also a way for site owners to provide
Google search capability to visitors and to earn even more money by
putting Google ads on the search results pages. Google Adsense
gives you the ability to earn advertising revenue from every single
page of content on your website—with a minimal investment of
your time
You may also hear references to “Google AdWords” and this
is a bit confusing. You see, AdWords and Adsense are two sides of
the same coin. AdWords is the advertisers interface. It’s where
people go if they want to place ads for their business. Adsense is
where website owners can go to have revenue-producing ads placed
on their site. But both systems deal with the same ads. AdWords is
for advertisers, Adsense is for site owners.So what kind of ads do you have to put up? That’s the good
part—you don’t have to decide. Google does it for you. Adsense
always delivers relevant ads that are precisely targeted—on a pageby-page basis—to the content that people find on your site. For
example, if you have a page that tells the story of your pet fish,
Google will send you ads for that site that are for pet stores, fish
food, fish bowls, aquariums…you get the picture.
If you decide you want to add a Google search box to your
site, then Adsense will deliver relevant ads targeted to the Google
search results pages that your visitors’ search request generated. Here’s the thing you need to know: Google has no strict
criteria for acceptance into the Adsense program, and Adsense
doesn’t hit you with a minimum traffic requirement. The only
criteria they’re really sticky about is the standard “acceptable
content” requirements, and that’s pretty standard almost anywhere.
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