Video Marketing-Passive Kindle Publishing

Kindle publishing is HUGE right now, and you’re flat out silly if you don’t jump on it immediately. This is especially true
because right now I’m outsourcing 95% of the work!
Here’s all you really have to do to follow my system:

1) Sign up to be a Kindle publisher
2) Select a niche (hint- cookbooks or video game guides work well)
3) Create a template for your outsourcers (including a resource section for where you got your information)
4) Find and test several outsourcers- hire the best one
5) Give them the keywords they’ll need
6) Edit what they give you (and give them feedback to improve the next book)
7) Create the graphics or have it done on Fiverr.com
8) Upload to Kindle with a nice, long description
Seriously- that’s pretty much it. You can mess with the prices, but generally for a shorter book in these 2 niches, $0.99 or
$2.99 are good prices.
Here’s a bit more detail on the steps above:

Step 2- Why the cookbook and game guide niches rock
There is TONS of information out there already formatted for these niches. Your outsourcers can basically copy-paste,
edit a bit to your liking, and throw in where they found the info in the resources section


Step 3- Give your outsourcer an AWESOME template
Try to be as detailed as possible. Make sure they use Headings 1, 2, or 3 so they can create an automatic table of
contents. Tell them what information you want, where you want page breaks, where to find the information you want,
etc.

Step 4- Finding and testing outsourcers
You really only need one site for this- odesk.com has served me well! Basically you will post a detailed job description,
hire several of the best applicants, and give them a little test. If a few do really good jobs, you can either hire them all,
run more tests or pick one randomly. The bottom line is that you want QUALITY workers.

Step 5- Getting keywords
I just use Google’s keyword tool to find keywords that people are searching for. For example, you can type in “omelet
recipes” and it turns out there are 33,100 broad searches in the U.S. You can use the Exact option to get it more
narrowed down, but it isn’t necessary.

Step 6: Editing- formatting and feedback
Remember that the more work your outsourcer does, the less you have to do. And since you most likely make at least 5
to 10 times more money per hour than your outsourcer, it makes sense to let them do as much as possible.
Also use this step to make sure that your book looks good on the Kindle platform. If your book isn’t formatted


Step 7- Creating the graphics
I’m pretty much the worst graphics guy in the world, but I still do mine! You can basically just take a related picture to
the niche (if you download it, either pay for it or get one that’s free to use), put it as the top or bottom of the cover in
Paint, Paint.net or Gimp (all free), and then put the book title above or below the image.
Hopefully that was clear… If not, I’m just saying to keep it simple.
Hiring someone on Fiverr is generally easier, but will take more time (since you have to wait for them).

Step 8-Using a long description and title
Do you want your book to rank well? Do you want potential buyers to actually know what’s inside the book?
If so- I highly recommend using a good, long description. You don’t want any surprises. If your recipe book only has 20
recipes, tell them that. If it’s MASSIVE and has like 500, tell them that too.
Keep your keyword in the title, and consider a longer title so it stands out more.


How to Avoid Getting in Trouble
If you just copy and paste another website’s content without giving credit, that’s bad juju. Give credit where credit is
due.
So if you found all of those amazing blueberry pancake recipes on allrecipes.com, put that site in the resources section.
If you have a game guide written, put where you found the tips and tricks in the resources section.
And make sure you put in a disclaimer, saying that you aren’t associated with allrecipes.com, Mass Effect 3, or whatever
else you’re writing about/getting information from.
Clear as mud?
Again, the Formula for Passive Kindle Publishing Is
1) Sign up to be a Kindle publisher
2) Select a niche (hint- cookbooks or video game guides work well)
3) Create a template for your outsourcers (including a resource section for where you got your information)
4) Find and test several outsourcers- hire the best one
5) Give them the keywords they’ll need
6) Edit what they give you (and give them feedback to improve the next book)

7) Create the graphics or have it done on Fiverr.com
8) Upload to Kindle with a nice, long description

It's all!